There's an old saying among hard-boiled journalists: "Reporters fill the
space that the advertisers can't." The barriers between vigilant
news-gathering and business-driven infotainment have been razed and
reerected continuously since the days of Ben Franklin, and still the
discussion continues: What does the news provide its audience--diversion or
information? Is the free press just a commodity?
At a key point in Michael Mann's new film The Insider, a
character boils the debate down to one simple question, aimed at a roomful
of suits at CBS News: "Are you a businessman, or are you a newsman?" The
voice behind the question belongs to Al Pacino, and the character behind
the voice is Lowell Bergman, at the time a segment producer for the highly
regarded (and rated) 60 Minutes. Bergman has just been told that an
interview he went through hell to land--a Mike Wallace one-on-one with a
tobacco industry whistleblower--won't be aired, because the potential
liability for the network is too great.
You may remember this story, and you may think you know what it was
about. In 1995, Jeffrey Wigand, a former employee of tobacco giant Brown &
Williamson, was asked to consult on a 60 Minutes feature about
unreported fire hazards related to smoking. After a series of vague,
anonymous threats against him, an enraged Wigand decided to go public with
more shocking inside information about the tobacco industry. But because
Wigand was subject to a corporate "nondisclosure" agreement--basically
stating that anything learned while in the employ of Brown & Williamson was
information that the company owned--the facts that Wigand offered to CBS
News were potentially actionable. Fearing a lawsuit (though none had been
actually threatened), CBS dropped the interview, setting off weeks of
editorial hand-wringing about the cowardice of corporate journalism.
Finally, in early 1996, 60 Minutes aired the interview, after most
of the information in it had been published worldwide.
So what's the hubbub? Cigarettes are bad for you, the tobacco companies
want to pretend they aren't, and our litigious society is stifling the free
flow of information. Don't we already know all this? Yes and no. What may
have been forgotten in the frenzy surrounding this story is the information
Wigand had to share. As head of research and development, Wigand learned
not only that the tobacco industry lied to Congress about knowing the
addictive properties of its product, but also that B&W in particular tried
to make its cigarettes more addictive. That's a revelation
tantamount to discovering that Coca-Cola put cocaine back into its formula.
So volatile was Wigand's potential testimony that Brown & Williamson sent
out dossiers on his messy private life to major media outlets, in an
attempt to discredit him.
Meanwhile, CBS was in final negotiations to sell to Westinghouse
Corporation. Clearly the corporate honchos at "Black Rock" didn't need
their news organization to cause some fresh stink that might jeopardize the
sale. The Insider details how, in a media landscape altered by
consolidation, CBS decided to spare itself potentially fatal losses. The
movie suggests CBS and Brown & Williamson have more in common than either
Bergman or Wigand initially understands.
There are more chilling depths to the story than the general public may
have gleaned four years ago--more, in fact, than one film can reasonably
expect to cover, even in The Insider's two-and-a-half-hour running
time. Because of all these issues, and the complexities surrounding them,
the movie would seem to be on shaky ground with writer-director Michael
Mann, whose previous films (especially Heat and The Last of the
Mohicans) alternate gripping set pieces with overwrought melodrama.
But Mann uses his considerable skills at lighting and sound design to
give the tightly plotted script (by the director and Eric Roth) an
understated, meticulous backdrop. There are a handful of speeches in The
Insider that might've sounded like position papers if delivered
full-on, but Mann instructs his actors to deliver them naturally, in voices
scarcely louder than a breakfast order. As a result, the film builds
considerable tension, as the frustration of both Bergman and Wigand
threatens to explode.
Pacino especially benefits from the general quietude. A shameless
scenery chewer of late, he savors his lines here in a way he hasn't since
his masterful work in Glengarry Glen Ross. The rest of the cast is
stellar as well, including an unrecognizable Michael Gambon as Brown &
Williamson's Machiavellian CEO and Christopher Plummer as a prickly Mike
Wallace. The Insider succeeds, though, mainly on the strength of
Russell Crowe's performance as Jeffrey Wigand. Crowe shows us an angry,
edgy man, crushed by circumstance, who tries to do the right thing despite
deep personal flaws. That he's as ornery as he is ordinary makes him a
compelling hero.
If only the movie's Bergman had more of those rough edges--he's set up
as another grandstanding Pacino lone-wolf crusader, which makes him a shade
too overtly heroic. The man deserves his due for fighting so craftily and
doggedly for his story, and Roth, Mann, and Pacino give it to him. But
their focus on Bergman's vigilance ends up being a small insult to the
legacy of Mike Wallace, who practically invented the kind of TV that
Bergman fought to protect. Wallace is far from blameless in this whole
affair, but using his momentary weakness to set off Bergman's
one-dimensional righteousness is a cheap dramatic gimmick.
Thankfully, there's more to The Insider than just passing out
medals. Mann and Roth balance their examination of the impact of corporate
muscle on our constitutional rights with the detailed story of a handful of
men in cramped high-rise boardrooms--men whose decisions affect their
families and ours. The film is both pensive and exciting, and it forces us
to question what we know about the way three American institutions
work--capitalism, the press, and the justice system.
As The Insider opens, the news of O.J. Simpson's acquittal is
hitting the stands; as it ends, the Unabomber is about to be captured. For
everybody who followed those stories--namely, the entire world--Mann frames
the context and the concept of his picture. The Wigand/CBS story filled the
papers for a week or two between these other epochal moments, and we
consumed and digested it the way we do most big news stories these days--as
a fleeting fascination, little realizing the complicated anxiety of the
players on, and behind, the scene. In many ways, The Insider itself
is a slick piece of infotainment that turns real-life events into a matinee
diversion. The difference is that here, Michael Mann fills the space that
the reporters didn't.