It would have been easy for the makers of the big-screen Leave It to
Beaver to poke fun at the square conventions of the original series--to
skewer the suburbs, the '50s, and the innocence of childhood. Thankfully,
director Andy Cadiff and screenwriters Brian Levant and Lon Diamond head
down a different path. Judging correctly that moviegoers are weary of the
cynical, Brady Bunch Movie-style updating of nostalgic favorites, the
filmmakers play up the aspects of the TV show that were responsible for its
success--namely, the deadpan dialogue of kids trying to stay out of
trouble.
As the film opens, Beaver Cleaver (Cameron Finley) is hatching a scheme
to ensure a new bicycle for his birthday. At the encouragement of his
brother Wally (Adam Zolotin) and Wally's friend Eddie Haskell (Erik von
Detten), the Beav goes out for the football team, with the idea that
becoming a jock will impress his father. Soon, though, Beaver's new bike is
stolen, he has quit the football team, and he's trying like heck to hide
his failures from Dad (Christopher McDonald). Meanwhile, Wally and Eddie
are feuding over a girl who thinks the former is dreamy and the latter is a
creep.
The episodic story is sweet, with the snappy pace of a sitcom. Besides
an innate blandness, the only real problem with the movie is one lingering
question: Why? What's this movie's raison d'être? As mentioned, the
filmmakers aren't copping an attitude about this material, although Ward's
tendency to holler at the boys is blamed on his relationship with his
own father. They're also not merely recreating the show. The story
is set in the '90s, with knowing bows to Nintendo, Blockbuster, and Nike.
In fact, other than June's clothes, the characters' names, Eddie's
smugness, and the fact that Beaver says "junk" a lot, the movie makes few
references to its TV origins--it could just as easily have been titled
Theodore's Football Adventure.
That it's called Leave It to Beaver instead says a lot about the
culture we live in. The 1950s may not really have been a simpler time, but
at least there were fewer choices as far as entertainment was concerned.
Children of the '50s through the '70s had shared experiences--everyone read
the same comic books, got excited about the same major sporting events, saw
matinees on the same two or three movie screens in town, and watched the
same few TV channels. Now there are six different Spider-Man titles
on the magazine racks, and the citizens of Nashville ignore their NFL
franchise to root for arena football.
In an era of specialization, marketers need presold properties more than
ever. If you want to know why June's still vacuuming in her party dress in
1997, there's your answer. What's encouraging about Leave It to
Beaver, though, is that the filmmakers didn't just buy the rights to
the name. They bought the feeling as well. The best character in the
movie may be the town it's set in--a sunny neighborhood with a soda shop, a
town square, and an annual fair. It's the kind of place where the residents
would be likely to enjoy a slight, charming entertainment like Leave It
to Beaver.