FIVE YEARS AGO, Patrick Roddy was a frustrated customer-service
supervisor at Arizona Mail Order (AMO), punching the clock and
dreaming of making his first full-length feature film. He was
living paycheck to paycheck and sharing a one-bedroom house across
the street from El Con Mall with two other people. Then his luck
changed: He got fired.
"It was Halloween, 1994," he recalls. He'd worked at
AMO for two years, and been promoted twice. "The official
reason (for my termination) was 'lack of responsiveness to a question.'
"I must say, I'm really grateful I got fired," he chuckles.
"If I hadn't, I might still be there."
Instead, Roddy conducts this phone interview from his home office
in a 2,000-square-foot studio in downtown Los Angeles. He'll graduate
this June with a master's degree from the UCLA film school's exclusive
producer's program, and he's already launched his own production
company, Archimage Studios.
How he got from AMO to CEO is, well, a classic Hollywood success
story.
"Starting in November (1994), I decided to take advantage
of being unemployed. I wanted to make a low-budget feature, so
I started writing a script," he says.
Roddy had been looking for a story that was public domain (not
copyrighted) for quite some time, and found one in an anthology
of horror novellas.
The wheels were set in motion: Writing on a daily basis, he finished
the script in a month. "In December, I realized I was going
to finish," he remembers. "A year previously, El
Mariachi and Clerks had come out, and were being well
received. It was the whole media buzz that El Mariachi
(Robert Rodriguez' breakthrough feature, later refilmed as the
big-budget Desperado) was made for $7,000. I did the math
and figured I could do a film--that I could buy the film stock--for
$10,000."
He contacted a couple of close friends from his undergraduate
days in Montana State University's media arts program, wrote a
business plan, and started looking for private investors.
Initially, Roddy and co-producer Robert Wilder (one of the aforementioned
friends) came up with $15,000 for a low-budget horror movie called
Parasite. (See black box below for details.) Roddy scraped
together his $5,000 by selling his car and borrowing against credit
cards. Wilder, just out of the military, relocated to Tucson for
the duration of the project. That was in January 1995.
A series of fortuitous circumstances--a professional casting
consultant, Cathy Conklin, offered her services for free; a location
was secured at the then-vacant Hacienda del Sol Resort for a modest
$1,500; and the entire cast of actors and technicians who agreed
to work on deferred salary--resulted in a quick, relatively painless
15-day shoot in late May 1995. "We'd leave the house at 5:30
a.m. to get to work at 7 a.m., and not get home until after 7
p.m.," Roddy remembers. "We planned for an 18-day shoot,
with only Sundays off. But we dropped some scenes, and made some
other changes, and finished ahead of schedule."
By June of that year, broke after seven months of collecting
unemployment checks and maxing out credit cards, Roddy, Wilder
and director Andy Froemke had a reel of unedited film.
"Andy, Robert and I are very good friends, but this project
affected our friendship at some point. There was a big feeling
of relief when it was all shot. Andy went home to Minnesota. It
was a very difficult experience, and not necessarily an enjoyable
one. That three weeks was frustrating for all of us."
A rented flatbed editing table took up residence in Roddy's living
room, and stayed there all through the summer, with Wilder and
Roddy taking turns editing for a rough cut. Roddy was again working
full-time in customer service at that point, to pay the bills.
"We'd tapped the money we raised--nearly $40,000. We used
the flatbed until September, then I had to give it back because
we couldn't pay for it anymore," Roddy says.
But, by the skin of their teeth, they achieved their goal. Parasite
was accepted to the Independent Feature Film Market in New York
in late September 1995, and the pair borrowed another $800 to
fly to the Big Apple to show a 15-minute synopsis of the project,
as a work in progress.
"We hoped we could generate enough excitement in someone,
some studio, to give us money to finish the film. We quickly realized
when we got there that wasn't going to happen." Though the
trailer screened to a full house, with people standing in the
aisles, Roddy says the experience was a big disappointment. A
couple of studio representatives optimistically passed along their
cards and asked to see the finished product, but it took a man
Roddy calls "the used-car salesman of the indie film business"
to make him see the light.
"He asked us how much money we wanted to finish the project,
and when we told him, he said our sum was ridiculous--he couldn't
help us. Reasonable for us would've been $30,000, max. We were
hoping for $250,000. We just wanted to sell off the distribution
rights and get back enough money to pay our distributors, and
the cast and crew.
"It was frustrating and depressing. It was apparent that
we didn't have any more money coming in, and there was no way
we were going to get this movie distributed until it was completely
finished."
Roddy applied to UCLA in the fall of 1995. "After the film
market, I realized just making a movie wasn't going to be enough
for me to make it, as a career," he recalls. "I needed
to meet people, learn more about the business."
After another tumultuous year of hope and heartbreak--a string
of short-lived jobs, long hours alone in a dark corner of Terrazas
Video on Oracle Road, where owner Carlos Terrazas generously allowed
Roddy to continue editing Parasite for discounted rates--Roddy
got accepted to UCLA, where he started in September 1996. In October,
he returned to Tucson to file for personal bankruptcy.
It seemed like the end; but in true Hollywood fashion, it was
only the beginning.
IN HIS FIRST quarter of film school, Roddy's final exam
for a class called Ideas to Movies required that he make
a pitch to a panel of "industry professionals." His
two-minute pitch--an original idea for a sci-fi murder mystery
with the intentionally ironic title Meet John Doe--caught
the attention of the panel, consisting of his professor, an agent,
and two creative executive producers.
A couple of months later, Roddy got a call "out of the blue"
at work, in low-budget mogul Roger Corman's office. "This
professor told me the agent who'd heard my pitch that night was
very interested, and they were prepared to approach Warner Bros.
with it. They called to get my approval and get me on board."
A few days later, Warner Bros. officials said they'd buy it.
Then the fanfare began: The Hollywood Reporter and Variety
magazine reported Roddy would receive "in the mid six-figures"
for his idea, a sum that would later be translated to "half
a million dollars" when an L.A.-based CBS News affiliate
broadcast a seven-minute segment on the 30-year-old filmmaker,
as part of its "Special Assignment" series. The news
segment, titled The Player, opens with actress Jennifer
Tilly looking directly into the camera and asking, "Who's
Patrick Roddy?"
After multiple airings between May and December 1997 (the reporter
won a Golden Mic award for the segment), Roddy's name became a
familiar buzzword in industry circles. "It created its own
myth," the young and already cynical filmmaker recalls. "It
was ridiculous."
But it worked. With the first installment from Warner Bros.,
Roddy was able to finish Parasite, the film that got him
into film school in the first place. And with his new connections
at Corman's Concord-New Horizons company, he's shopped the finished
product to a home video distributor, Englewood Entertainment,
which will represent the film this summer at a Las Vegas trade
show. Parasite also traveled to the Cannes Film Market
last year, where a deal for the Russian video/television rights
fell through. Roddy hopes to recapture that market, and others,
in the American Film Market next month in Santa Monica, California.
The new project, still without a working title, is still being
written by a studio-hired screenwriter. One of the producers is
Deborah Hill, who wrote and produced John Carpenter's Halloween.
Roddy couldn't be more thrilled. "I'm a huge John Carpenter
fan," Roddy gushes. "He was my first favorite director.
And Hill is probably the first person I ever recognized as a producer.
I've been interested in her work since I was a kid."
In the beginning, the unnamed, unwritten project purportedly
raised an eyebrow on director Renny Harlin (Geena Davis' husband,
who directed Die Hard 2 and Long Kiss Goodnight),
but there's been no further discussion or offers made.
"Essentially, I sold my idea for $130,000 and associate
producer credit," Roddy explains, saying he has no idea what
will come of it, or even if the movie will actually get made.
He's received only $65,000 so far--just enough to finish Parasite
and pay off his creditors.
AFTER THE WARNER Bros. deal last May, Roddy and Parasite
director Froemke met in Tucson, where Terrazas let them finish
the project on good faith. They did a fine cut in one week, and
Terrazas mastered it there in his studio, on video.
"I'm grateful to everyone who worked on the film, but there
are three essential people: Debbie Cross, the manager at AMO who
fired me; my former landlady in Tucson, Jeanne Taylor; and Carlos
Terrazas, at Terrazas Video, who was instrumental throughout the
editing phase. If it wasn't for those three, Parasite never
would've been made."
He also expresses his gratitude and amazement for Parasite's
cast and crew, adding that he's optimistic they'll all get paid.
Asked of his plans upon graduation this June, Roddy says, "I
still hate L.A. It's an interesting place to live...but I can't
wait to move back to Tucson."
"I'm really excited about Archimage," he says of his
fledgling film and production company. He's currently working
with five finished films, one of them Froemke's regional Emmy-nominated
Shadow Casting, a 1992 documentary on the making of A
River Runs Through It. (Roddy was a production assistant on
the latter, while still a student at MSU.)
Roddy plans to return to Tucson in November, where he'll marry
his longtime girlfriend, whom he met way back when at AMO. He's
working on a local premiere screening for Parasite as an
auspicious beginning to a Tucson-based Archimage Studios, a film
and production company, like his mentor Roger Corman's, for low-budget
feature films.